Launch brief
Release teams keep one short working brief open on cutover night: primary URLs, rollback ownership, support contacts, and the checklist everyone is using in real time.
Checklist structure
A clean launch checklist starts well before publish: freeze the entry points, confirm ownership, validate rollback, and make sure the last sign-off happened on the same plan everyone is reading.
If a team is still comparing vendors, the switching guide and the migration overview fill in the commercial questions without breaking the operator flow.
- pre-cutover checks for entry points, traffic, and cache rules
- rollback checkpoints with named owners and restore order
- post-launch verification before the window is closed